When a buyer searches your category or asks AI who to use, your name comes up. We run the content that gets you found and the outreach that books the meeting, in your voice, with your sign-off on every word. Do it yourself, or we do it for you.
This is the established business with real revenue and a weak market presence. You win on referrals and reputation. Online, you're hard to find, and the system to fix it doesn't exist in-house.
Businesses already doing real revenue, services, software, local operators, that grew on word of mouth.
Search your category and a competitor shows first. Ask ChatGPT for a recommendation and your name isn't in it.
Content and outreach happen in bursts, when someone remembers, then stop. Nothing compounds.
More buyers start at a search or an AI answer. If you're not in it, you're not on the list.
You're not alone in this: most buying journeys now start online, with a search or an AI query, long before anyone calls you. Being findable is the whole game. [drop in one industry stat for their vertical here]
It isn't the website budget. It's the customers who never found you, and the referrals you can't scale because there's no system underneath them.
Tip for the pitch: fill the left panel with their actual result and the right panel with their real numbers before the meeting. Their own absence on screen does more than any claim we can make.
Search is becoming answers. Buyers ask ChatGPT, Perplexity and Google for a shortlist and act on it. Being findable is no longer optional, and the businesses that move first own the answer.
The result is now a recommendation, not ten blue links. You want to be the one it names.
Almost no one builds one that actually gets found and sells. That gap is the opportunity.
The cost of getting ahead on visibility has never been lower. It won't stay that way.
Every option here can work. The question is the trade you're making on cost, control, and whether it actually gets done.
Real capability. But a marketer plus an SDR is $300K+ a year and six months to ramp. Wrong cost for most businesses.
Fast and capable. But $10K and up a month, opaque hours, and you don't own the system when they leave.
Cheap and flexible. But Squarespace, Webflow and an AI writer only work if someone has 30 minutes a day. Nobody does.
Cheap and fast. But it's volume without judgment. Buyers can tell, and it burns your name.
Put plainly: the AI SDR is volume with a quota. The agency is templated work with a markup. Nobody gives you the system and a human to run it, at a price that fits a real business. That's the slot Sandbox fills.
Put in your business. Sandbox turns it into a living website, a weekly content engine, and daily outreach to the right people. AI does the heavy lifting; a real operator does the last stretch that makes it on-brand and human.
Everything about your business in one place, written to get found and to convert.
Pages and posts built from your site, optimized for search and AI, repurposed to LinkedIn.
A targeted list and a daily motion that puts you in front of buyers, in your voice.
We're not trying to do ten things. We do the two that compound, and we do them every week.
Your website, plus SEO and AI-search content, plus LinkedIn. We optimize each piece for something people actually search, and repurpose it so one idea becomes a page, a post, and a follow-up. So buyers arrive already knowing who you are.
A targeted lead list, plus a daily outreach motion. The system drafts; a human sends and personalizes. Conversations with the right buyers, not blasts. So your next customer stops having to be someone you already know.
Not on the menu yet: paid ads and cold-email blasting. We start where the return is clearest, then add channels once the base is compounding.
A simple loop you can watch happen. Put your company in once, then run the weekly plan it produces.
Put in your company and goals. We turn it into a clear scope: what gets done, every week.
The system generates this week's content, the people to reach, and where to publish. Drafts included.
You do the daily actions, or we do them for you. AI drafts, a human refines so it stays on-brand.
We report what's working and go after more of it. Every month builds on the last.
The standard done-for-you scope. We tailor the mix to your business on the onboarding call.
| Deliverable | What it is | Cadence |
|---|---|---|
| Living website | Your site kept current and optimized to get found and convert | Ongoing |
| Content | Long-form pieces optimized for search and AI, repurposed to LinkedIn | 3 to 4 / week |
| Outreach | Targeted daily outreach to your buyer list, personalized and in your voice | Daily |
| Reporting | What's working, what's not, and what we do next | Monthly |
| Strategy | A real operator owning your account, not a dashboard you log into | Continuous |
This is the SOW. Self-serve gets the same plan and tooling; you run the daily actions instead of us.
Sandbox is built by operators, not an agency selling hours. We dogfood the system on ourselves before we sell it to you.
Edgar builds the systems; Rob runs Source Forward, a growing operating company. We do the work we're selling, not a version of it.
Live programs with established companies across cost recovery, hospitality and building optimization. Same engine, different industries.
Our own content and outreach run through the same system. If it doesn't work for us, we don't ship it to you.
Same system either way. You choose who runs the daily actions.
For context: an in-house marketer plus an SDR runs $300K and up a year. Done-for-you is a fraction of that, month to month, with no agency lock-in. Start where it makes sense and move up as it compounds.
Live in week one, compounding by week four. No six-month build before anything ships.
Onboarding call, your scope of work, website audit and first fixes, target list built.
Website updates published, first content live, the daily outreach motion starts.
Weekly content and daily outreach running, first reporting, tune toward what's converting.
The next step is a 30-minute call with Rob: we look you up together, agree the scope, and you get a price. So your pipeline stops depending on referrals showing up. Use the system yourself, or we run it for you.